Privacy Policy

1. Introduction

This Privacy Policy describes how FirePixel ("FirePixel", "we", "us" or "our") collects, uses, and protects information in connection with our server-side tracking and event-routing platform available at firepixel.io and any related services (collectively, the "Service").

FirePixel is operated by Obed LLC, a company established in the United States. By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Data Controller

For the purposes of the EU General Data Protection Regulation ("GDPR"), the data controller for personal data that we collect directly from you is:

3. Information We Collect

4. How We Use Your Information

We use the information described above for the following purposes:

• To provide, operate, and maintain the FirePixel Service
• To process event data and send events to advertising and analytics platforms on your behalf
• To authenticate users and secure the Service
• To process payments and manage subscriptions and billing
• To respond to support requests, questions, and feedback
• To monitor, detect, and prevent fraud, abuse, or security incidents
• To analyze and improve the performance and functionality of the Service
• To send administrative communications, such as service notifications and policy updates
• To comply with legal obligations and enforce our terms and policies

5. Legal Bases for Processing (EEA/UK Users)

If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:

• Performance of a contract – to provide and operate the Service you sign up for.
• Legitimate interests – to maintain security, prevent fraud, improve the Service, and support business operations, where these interests are not overridden by your rights.
• Consent – for certain uses of cookies, marketing communications, or processing of end-user data where required by law. You may withdraw consent at any time.
• Legal obligations – to comply with accounting, tax, and other regulatory requirements.

6. Data Sharing and Disclosure

We do not sell, rent, or broker personal data under any circumstances.

We may share information as follows:

• Service providers and processors: We use trusted third parties to help us operate the Service (e.g., hosting providers, payment processors, email and support tools). These providers only process data on our instructions and under appropriate data protection agreements.
• Advertising and analytics platforms: When you configure integrations, we send event data on your behalf to platforms such as Meta, Google, TikTok, Snapchat, Pinterest, and other systems you connect. You control which integrations are enabled and what data is sent.
• Legal and compliance: We may disclose information if required by law, regulation, legal process, or governmental request, or to protect our rights, users, or the public.
• Business transfers: In connection with a merger, acquisition, financing, or sale of all or part of our business, data may be transferred as part of that transaction, subject to appropriate safeguards.

7. International Data Transfers

FirePixel is operated from the United States, and your information may be processed and stored there or in other countries where our service providers are located. Where required, we implement appropriate safeguards for international data transfers, such as standard contractual clauses or equivalent legal mechanisms.

8. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy or as required by law. Retention periods may vary depending on the type of data:

• Account and billing data: Kept for the duration of your account and for a period thereafter as required for legal, tax, and accounting purposes.
• Event and tracking data: Retained in accordance with your account settings and our internal policies. You may request deletion or truncation of certain data where technically feasible.
• Logs and security data: Retained for a limited period to ensure security, troubleshoot issues, and maintain service integrity.

9. Data Security

We implement technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, or alteration. These measures include encrypted connections, restricted access controls, and regular monitoring of our systems.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

10. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• Right of access – to obtain a copy of the personal data we hold about you
• Right to rectification – to correct inaccurate or incomplete data
• Right to erasure – to request deletion of your personal data in certain circumstances
• Right to restriction – to request that we limit our processing in certain cases
• Right to object – to object to processing based on legitimate interests or direct marketing
• Right to data portability – to receive your data in a structured, commonly used format
• Right to withdraw consent – where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal

If you are a resident of California or a similar jurisdiction with equivalent laws, you may have additional rights under CCPA/CPRA or similar legislation, including the right to request information about data we collect, the right to request deletion, and the right to non-discrimination for exercising your privacy rights.

To exercise your rights, please contact us at info@firepixel.io. We may need to verify your identity before responding to your request.

11. End-User Data and Responsibility

As a FirePixel customer, you are responsible for ensuring that your use of our Service and your configuration of tracking on your websites and apps comply with all applicable laws and regulations, including obtaining any required consents from your end users.

When we process event data relating to your end users, we generally act as your data processor and process such data only on your instructions, as described in our agreements with you.

12. Children's Privacy

The Service is intended for use by businesses and individuals over the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child, we will take steps to delete such information. If you believe a child has provided us with personal data, please contact us at info@firepixel.io.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will revise the "Last updated" date at the top of this page. In some cases, we may provide additional notice (such as via email or in-app notifications).

Your continued use of the Service after any changes take effect will constitute your acknowledgment of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you can contact us at: