Recovered Conversions
Server-side attribution
0%
Conversion Match Rate
Identity resolution
0.0%
Events Recovered (30d)
Missed by browser trackers
0
Browser vs Server Events
Browser-Only
Server-Side (FirePixel)
iOS 14+ & Ad Blocker proof — captures every conversion
Boost ROAS by 50% with complete conversion tracking
FirePixel uses server-side tracking to give you complete attribution across Meta, Google, and TikTok — works with Shopify & WooCommerce out of the box.
No credit card required
Works alongside
How It Works
Server-side tracking in 3 simple steps
Get up and running in minutes with our easy setup process.
1
Connect Your Store
Install our plugin for Shopify or WooCommerce. Magento + custom webhooks coming soon.
2
Add Your Pixels
Enter your pixel IDs and access tokens for each ad platform. We'll guide you through the process.
3
Watch Data Flow
Your conversions are sent server-side to all your ad platforms with reliable attribution.
ROI Calculator
How much revenue are you losing?
See your potential revenue recovery with our simple calculator.
$10,000
$1,000$100,000+
2%
0.5%5%
50%
40%60%
Your Results
Currently Tracking
100 conversions
Our tracking potential
~196 conversions
Estimated Revenue Impact
$7,200
per month
$86,400 per year
Estimates are illustrative and based on typical improvements in match rate. Actual results depend on traffic, funnel, and platform conditions.
Pricing
Simple, transparent pricing
All plans include server-side attribution, deduplication, and core ad platform integrations.
Unlimited purchases on all paid plans — not a limit on ad spend or revenue.
FirePixel
Server-Side Active
FirePixel recovers and deduplicates conversions missed by browser-based tracking.
Features
Everything you need for accurate tracking
FirePixel.io restores your conversion tracking accuracy in the post-iOS14 era.
Send clean conversion signals to every ad platform
FirePixel normalizes server-side events and routes them to Meta, Google, and TikTok in a consistent format. Events are mapped once and kept deterministic across platforms.
Works across the same three networks your spend depends on — without relying on browser pixels.
Keep attribution working under modern privacy constraints
Events are captured server-side and joined using first-party identifiers, reducing dependence on third-party cookies and fragile browser signals.
Designed to stay stable through iOS changes and common ad-blocking behavior.
Integrate without refactoring your storefront
Use an existing plugin or a lightweight server-side integration path to capture purchase and lead events at the source. FirePixel handles event shaping and delivery.
Compatible with common commerce stacks (Shopify and WooCommerce).
Verify what’s being sent before it affects spend decisions
Real-time event logs show capture, deduplication, and delivery status so you can validate payloads and diagnose mismatches quickly.
You can audit individual events end-to-end when something looks off.
Control which events count as conversions
Filter, segment, and suppress noisy events at the server layer so only high-signal conversions are forwarded to ad platforms.
Helps prevent polluted optimization signals from low-quality or duplicate events.
Quantify recovery and match quality with the same data you send
Compare browser vs server event volume and monitor match rate trends to understand what’s being recovered and why.
Based on observed event flow — not modeled estimates or sampling.
Partners
Integrates with the tools serious advertisers already use
FAQ
Frequently asked questions
Everything you need to know before using FirePixel.
What is server-side tracking?
Server-side tracking sends conversion data directly from your server to ad platforms, instead of relying on browsers and cookies. This helps avoid issues caused by iOS privacy changes, ad blockers, and browser restrictions, resulting in significantly more reliable attribution than browser-only tracking.
How is FirePixel different from browser-based pixels?
Browser-based pixels rely on cookies and client-side tracking, which can be blocked or restricted. FirePixel sends events server-to-server and automatically deduplicates them, providing far more consistent and complete attribution compared to browser-only setups.
What platforms does FirePixel support?
FirePixel supports all major ad platforms, including Meta (Facebook & Instagram), Google Ads, and TikTok. It also integrates with popular e-commerce platforms such as Shopify and WooCommerce.
Will FirePixel break my existing pixels or tracking?
No. FirePixel works alongside your existing tracking setup and safely deduplicates events to prevent double-counting. You can enable it without disrupting your current campaigns.
Do I need a developer to set up FirePixel?
No. FirePixel is designed for non-technical users and can be installed using native integrations and guided setup, without code changes.
Is FirePixel GDPR compliant?
Yes. FirePixel is fully GDPR compliant and processes data on your behalf as a data processor. Using server-side tracking can also reduce the number of third-party scripts loaded in users' browsers, improving privacy.
Who owns the data tracked by FirePixel?
You do. FirePixel processes tracking data on your behalf and does not resell, reuse, or monetize customer data.
Ready to recover your lost conversion data?
Set up FirePixel in minutes and see more complete attribution across Meta, Google, and TikTok.